Resume


Resume
About Me

I am a multitalented digital communicator with skill and experience in breaking news journalism, content marketing, multimedia, social media and content management.

Experience

Jan. 2017-Present

Director of Communications
college of Charleston
  • ● Served as the managing editor of The College Today, CofC’s news site and doubled traffic through the first four months of 2017.
  • ● Honed digital and social storytelling strategies for the College and coached six contributors on web writing best practices.
  • ● Wrote and edited stories for the web, a newsletter and CofC’s magazine and served as the key digital producer for each platform

Jan.-June 2016

Acting Managing Editor
NBCNewYork.com
  • ● Oversaw day-to-day editorial operations for NBCNewYork.com, a website that draws 3 million monthly unique visitors.
  • ● Managed five web content and social producers and controlled daily editorial direction of the website.
  • ● Focused on breaking news and social story telling, and saw NBC 4 New York’s Facebook account surpass 1 million followers.
  • ● Monitored metrics and prepared daily analytic reports for station management.
  • ● Managed several large projects, including implementation of workflows for a website redesign, the 2016 New York presidential primaries and investigative team packages.

Aug. 2013-Dec. 2016

Digital Content Producer
NBCNewYork.com
  • ● Managed home and section pages as well as mobile content for NBC 4 New York to increase traffic and engagement.
  • ● Reported news stories, managed multimedia content and adapted broadcast stories for NBCNewYork.com.
  • ● Managed branded social media accounts and monitored and optimized viral content for on-site recirculation.
  • ● Monitored breaking news events and sent mobile alerts on major local and national events, special coverage and weather.

Jan. 2012 - Aug. 2013

Breaking News Reporter / Multimedia Journalist
The State Media Company
  • ● Reported on public safety, breaking news and general assignments for South Carolina’s capital city newspaper.
  • ● Served as The State’s primary reporter and photographer in breaking news situations.
  • ● Managed social media accounts, trained other staffers on social media best practices and helped double social referrals in 2012. Managed online content for thestate.com and GoGamecocks.com
  • ● Created new online ventures, including streaming coverage of major news events and multimedia infographics for USC sports.

July-Dec. 2011

Interim Editor
Ponte Vedra Recorder
  • ● Managed all editorial content for a weekly newspaper covering Florida’s First Coast during a transitional period
  • ● Oversaw a newspaper redesign

Aug. 2010 - Jan 2012

Reporter / Photographer
The Sumter Item
  • ● Reported on public safety and breaking news for a newspaper covering three counties in South Carolina
  • ● Served as The Item’s primary sports and news photographer
  • ● Wrote features and photographed stories for a quarterly lifestyle magazine.
Awards

NBC Universal GEM Above and Beyond Award (2016)

S.C. Press Association News Contest

  • ● Online Project (Honorable Mention, 2013) Best Website (2nd Place, 2012)
  • ● Sports action photography (1st and 2nd places, 2011) Sports feature photography (1st place, 2011)
  • ● Lifestyle/feature special edition (3rd place, 2010)
Education

Graduated May 2010

University of South Carolina
Bachelor of the Arts, English, Minor in Print Journalism
 

Skills

Website management

● Extensive experience managing all assets of news and media websites.
● Proficient with most CMSes, including Wordpress, Drupal, Joomla and proprietary systems.
● Skilled at hitting metrics and editorially based goals, with experience managing large, long-ranging online projects
● Experience with most metrics systems, including Adobe Marketing Cloud and Omniture, Google Analytics and Chartbeat
● Working knowledge of HTML, CSS and javascript.

Reporting, writing and editing

● Extensive experience as a newswriter and reporter, specializing in online newsgathering
● Skilled copy editor and headline writer
● Prior experience writing for a quarterly lifestyle magazine

Videography and video editing

● Proficient with Final Cut Pro, Adobe Premiere and other video editing programs
● Experience using DSLR and traditional video cameras
● Some experience with Apple Motion and other graphics programs

Photography and photo editing

● Specialize in news and sports photography
● Experience using Photoshop and other photo editing programs.
● Skilled at using photography and galleries to compliment online news coverage

Social Media

● Managed several branded social media accounts for highly visible publications
● Experience creating and implementing staff-wide social media policies
● Proficient mining social media for user generated content, news content and sources
● Experience working with SocialFlow, HootSuite, Ban.Jo, Dataminr, and other popular social media tools

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Education

University of South Carolina — Class of 2010

B.A. in English, Minor in Print Journalism

Experience

NBCNewYork.com / Acting Managing Editor — 2016

  • Oversaw all editorial operations for NBCNewYork.com, a website that draws 3 million monthly unique visitors, during a six-month transitional period.
  • Managed a team of five web content producers and editors and controlled daily editorial direction of the website.
  • Maintained daily and weekly budgets and assigned stories.
  • Worked with broadcast teams to guide digital coverage of local news.
  • Monitored website metrics for NBCNewYork.com and prepared daily reports for station management.
  • Managed several large projects, including implementation of workflows for a website redesign, content and coverage for the 2016 New York presidential primaries, and weekly features by the NBC 4 New York I-Team.

NBCNewYork.com / Digital Content Producer — 2013-Present

  • Reported on breaking news, managed multimedia content and adapted broadcast stories for NBCNewYork.com.
  • Managed homepage and section page and app content for NBCNewYork.com with a goal of increasing traffic and time on site.
  • Managed branded social media accounts and monitored and optimized viral content for on-site recirculation.
  • Monitored breaking news and sent out alerts on major local and national events, special coverage and weather
  • Controlled all editorial content in the overnight hours for 1 year and developed overnight newsgathering protocols.

The State Media Company / Web Reporter and Online Journalist / 2012-2013

  • Reported on public safety, breaking news and general assignments for South Carolina’s capital city newspaper.
  • Served as The State’s primary reporter and photographer in breaking news situations.
  • Managed branded social media accounts, helped mentor other staffers on social media best practices and helped double social referrals in 2012.
  • Shot photos and videos for the daily paper and website.
  • Created new online ventures, including streaming coverage of major news events and multimedia infographics for Gamecocks football.
  • Was nominated for the Hampton Award by fellow staffers in recognition of outstanding work in 2013.

Interim Editor / The Ponte Vedra Recorder  / 2011

  • Managed all content and coverage for a weekly paper covering Florida’s First coast during a transitional period.
  • Covered general assignment news in Ponte Vedra, Jacksonville Beach and St. Augustine.
  • Coordinated assignments for reporters and freelancers.
  • Oversaw print and website redesigns.

Reporter and Photographer / The Item / 2010-2012

  • Reported on public safety, breaking news and general assignments for a daily paper, website and quarterly lifestyle magazine.
  • Served as the paper’s primary news and sports photographer.

Section Editor / The Daily Gamecock /2007-2009

  • Edited the news, entertainment and opinions sections of the University of South Carolina’s student newspaper in separate semesters.
  • Managed staffs, maintained weekly story budgets and reported stories as necessary.
  • Served as one of two primary editorial writers for the daily paper in 2007 and 2008.

Awards

S.C. Press Association News Contest

  • Online Project (Honorable Mention, 2013)
  • Sports action photography (1st and 2nd places, 2011)
  • Sports feature photography (1st place, 2011)

S.C. Press Association College News Awards

  • Best news story (1st place, 2009)
  • Column writing (2nd place, 2009)