Resume
About Me

I am a multitalented digital communicator with a passion for digital and social media storytelling and more than six years of experience writing and managing content for the web as a breaking news journalist.

Experience

Jan. 2017-Present

Director of Communications
College of Charleston
  • ● Served as the managing editor of The College Today, CofC’s news site, and doubled traffic through the first four months of 2017.
  • ● Re-imagined The College Today’s weekly newsletter, resulting in double-digit percentage increases in open and clickthrough rates.
  • ● Honed digital and social storytelling strategies for the College and coached six contributors on web writing best practices.
  • ● Wrote and edited stories for the web, the newsletter and CofC’s magazine and served as the key digital producer for each platform.

Jan.-June 2016

Acting Managing Editor
NBCNewYork.com
  • ● Oversaw day-to-day editorial operations for NBCNewYork.com, a website that draws 3 million monthly unique visitors.
  • ● Managed five web content and social producers and controlled daily editorial direction of the website.
  • ● Edited all local news copy, reported and wrote stories, crafted SEO-friendly headlines and summaries, controlled the look and feel of the site and sent push alerts on major breaking news.
  • ● Created video storytelling strategies for Facebook and produced WNBC’s first Facebook Lives during the 2016 blizzard.
  • ● Monitored metrics and prepared daily analytic reports for station management.
  • ● Oversaw several large projects, including implementation of workflows for a website redesign, digital reporting for the 2016 New York presidential primaries and packaging of investigative team packages.

Aug. 2013-Dec. 2016

Digital Content Producer
NBCNewYork.com
  • ● Managed home and section pages as well as mobile content for NBC 4 New York to increase traffic and engagement.
  • ● Reported news stories, managed multimedia content and adapted broadcast stories for NBCNewYork.com.
  • ● Managed branded social media accounts and monitored and optimized viral content for on-site recirculation.
  • ●  Used Ban.jo, Dataminr and other social tools find sources and to curate and vet user-generated content in breaking news situations.
  • ● Monitored breaking news events and sent mobile alerts on major local and national events, special coverage and weather.

Jan. 2012 - Aug. 2013

Breaking News Reporter / Multimedia Journalist
The State Media Company
  • ● Reported on public safety, breaking news and general assignments for South Carolina’s capital city newspaper.
  • ● Served as The State’s primary reporter and photographer in breaking news situations.
  • ● Managed social media accounts, trained other staffers on social media best practices and helped double social referrals in 2012. Managed online content for thestate.com and GoGamecocks.com
  • ● Created new online ventures, including streaming coverage of major news events and multimedia infographics for USC sports.

July-Dec. 2011

Interim Editor
Ponte Vedra Recorder
  • ● Managed all editorial content for a weekly newspaper covering Florida’s First Coast during a transitional period
  • ● Oversaw a newspaper redesign

Aug. 2010 - Jan 2012

Reporter / Photographer
The Sumter Item
  • ● Reported on public safety and breaking news for a newspaper covering three counties in South Carolina
  • ● Served as The Item’s primary sports and news photographer
  • ● Wrote features and photographed stories for a quarterly lifestyle magazine.
Awards

NBC Universal GEM Above and Beyond Award (2016)

S.C. Press Association News Contest

  • ● Online Project (Honorable Mention, 2013) Best Website (2nd Place, 2012)
  • ● Sports action photography (1st and 2nd places, 2011) Sports feature photography (1st place, 2011)
  • ● Lifestyle/feature special edition (3rd place, 2010)
Education

Graduated May 2010

University of South Carolina
Bachelor of the Arts, English, Minor in Print Journalism

Skills

Website management

● Extensive experience managing all aspects of news and media websites.
● Proficient with most CMSes, including WordPress, Drupal, Joomla! and proprietary systems.
● Skilled at hitting metrics and editorially based goals, with experience managing large, long-ranging online projects
● Experience with most metrics systems, including Adobe Omniture, Google Analytics and Chartbeat
● Working knowledge of HTML, CSS and javascript.

Social Media

● Managed several branded social media accounts for highly visible publications
● Experience creating and implementing staff-wide social media policies
● Skilled at creating and editing social graphics and videos.
● Proficient mining social media for user generated content, news content and sources
● Experience working with SocialFlow, HootSuite, Ban.Jo, Dataminr, and other popular social media tools

Reporting, writing and editing

● Extensive experience as a newswriter and reporter, specializing in online newsgathering and breaking news
● Skilled copy editor and headline writer
● Experience creating storytelling for print, broadcast and digital audiences.

Videography and video editing

● Proficient with Adobe Premiere, Final Cut Pro and other video editing programs
● Experience using DSLR and traditional video cameras
● Some experience with Apple Motion and other graphics programs

Photography and photo editing

● Specialize in news and sports photography
● Experience using Photoshop and other photo editing programs.
● Skilled at using photography and galleries to compliment online news coverage